Three Types of Content Creators in Zambia – And What We’re Missing
The rise of social media in Zambia has created a lot of opportunities for people to share their lives, talents, and stories. But if you’ve been scrolling lately, you might have noticed a pattern. Most content creators seem to fall into three main groups. Let’s break them down:
1. The “Look at How Rich I Am” Creators
These are the ones who constantly remind you how wealthy they are. Every post is about their new car, expensive clothes, or fancy trips. They’re always at the most expensive places, holding the priciest drinks. While it’s cool to see people succeed, their content rarely explains how they got there. Instead of showing the hustle behind the money, it’s just flashy displays that sometimes leave people feeling discouraged or pressured to keep up.
2. The Drama Creators
If there’s drama, they’re either in it or talking about it. These are the people who keep you glued to your phone, following the latest arguments, fights, or gossip. They’re always in the middle of controversy, and their pages thrive on this chaos. Sure, it’s entertaining – who doesn’t love a bit of tea now and then? But after all the drama, there’s usually nothing of substance to take away. It’s like eating junk food – fun for the moment but leaves you feeling empty afterward.
3. The “Look at My Body” Creators
These creators don’t say much – they just show off their looks. Their pages are filled with revealing outfits, gym selfies, and seductive poses. And while there’s nothing wrong with being confident in your body, this type of content often lacks depth. Followers end up focusing on appearances rather than meaningful conversations or ideas.
What’s Missing? Real, Valuable Content
Here’s the truth: Zambia doesn’t just need more people showing off wealth, stirring drama, or flaunting their bodies. We need creators who give us something we can use in our daily lives.
Imagine creators who:
- Teach people how to start small businesses with just K500.
- Share easy cooking tips or parenting hacks.
- Explain how to budget and save money in simple, practical ways.
- Talk about real-life struggles, like how they overcame unemployment or dealt with failure.
- Start conversations about issues like mental health, gender-based violence, or the environment.
Content like this may not blow up overnight or get millions of views, but it matters. It changes lives, inspires people, and builds a community that grows together.
Why This Matters
Not every creator has to entertain us with drama or make us envy their lifestyle. We need creators who can show us how to bake a cake, plant a garden, or even deal with anxiety. We need people who remind us that success is a process, not just an Instagram highlight.
So, if you’re thinking of becoming a content creator, ask yourself: What can I give my audience that they’ll still remember a year from now? What can I share that’ll make someone’s life a little better? Zambia is ready for creators who bring real value to the table. Maybe that could be you.